Superior Homes Kenya PLC is a real estate developer who takes pride in being the pioneer of the open-plan gated community concept in East Africa, which is now recognized as the future for sustainable living in East Africa. Developments under the Superior Homes brand include Greenpark Estate in Athi River, Pazuri at Vipingo and Lake Elementaita Mountain Lodge.

The Digital Marketing & Graphic Design Assistant supports the planning, execution, and monitoring of the organisation’s digital marketing initiatives. The role assists in enhancing online presence, driving engagement, and contributing to the achievement of marketing objectives across digital channels

Responsibilities:

1. Create, design, and schedule engaging content for social media platforms, email campaigns, websites, and other digital channels while maintaining adherence to brand guidelines.
2. Develop creative graphics and visual content, including social media posts, posters, flyers, brochures, banners, presentations, advertisements, and other marketing materials.
3. Develop creative concepts and visual solutions from concept through to final production, ensuring consistency with the Company’s brand identity.
4. Edit and enhance photographs, images, videos, and other multimedia content for use across digital and marketing platforms.
5. Monitor and manage social media accounts, respond to engagement, and support the growth and visibility of the Company’s digital platforms.
6. Support SEO, SEM, and other digital marketing initiatives aimed at improving online visibility, website traffic, and audience engagement.
7. Develop and support digital marketing campaigns and promotional activities to increase brand awareness, engagement, leads, and conversions.
8. Conduct research on market trends, target audiences, competitors, and consumer behaviour to support effective marketing and creative campaigns.
9. Track and analyse digital marketing performance using relevant analytics tools and assist in preparing marketing performance reports.
10. Collaborate with the Marketing and Sales teams to develop and execute marketing campaigns, promotional activities, and sales support materials.
11. Prepare promotional presentations and assist in organising promotional events, activations, and other brand-related activities.
12. Maintain and organise digital assets, marketing materials, databases, spreadsheets, and inventory records as required.
13. Stay updated on digital marketing trends, graphic design techniques, social media platforms, design software, tools, and best practices to continuously improve the quality and effectiveness of marketing content.

Requirements:

1. Bachelor’s degree in Marketing, Communications, Digital Media, or a related field .
2. 1–3 years of experience in digital marketing, social media management, or related roles.
3. The candidate must be proficient in graphic design tools such as Adobe Photoshop, Illustrator, Canva, or other relevant design software.
4. The candidate should have good knowledge of social media platforms, content creation, email marketing, SEO/SEM, and digital marketing campaigns.
5. The candidate should be familiar with digital marketing and analytics tools, with strong written and verbal communication skills and excellent attention to detail.
6. The candidate should be creative, organised, able to work independently and as part of a team, and able to manage multiple tasks and deadlines; a portfolio of creative work will be an added advantage.